What is the Google 3-Pack The Google 3-Pack is a way Google displays search results when users make queries with local intent. Within the Pack are three businesses, a map of where they're located, and basic information about the businesses. The Pack sits underneath the paid ads, but above the organic search results. It's intended to make it easier for users to find the business they're looking for quickly, and it has. Effective Local SEO plays a huge role in ranking in the 3-Pack. Google's organic search results differ from its local 3-pack results in several ways. First, these 3-pack listings aren't websites but rather Google My Business (GMB) listings for local businesses. So, instead of showing the website's title, description and URL, 3-pack listings show the local business's name, city, phone number, customer reviews, and clickable buttons to access its website and directions to the business. Why the 3-Pack is Effective for Local SEO With t...